Toyota NZ continues 21 Year Streak as NZ’s Most Trusted Car Brand

For 21 consecutive years, Kiwi drivers have voted Toyota their Most Trusted Car Brand in the 2026 Reader’s Digest Quality Service  Awards.

Toyotas have been on New Zealand roads since 1967. Celebrating their 60th year in New Zealand, their success is down to building vehicles that are specifically designed for real families and real New Zealand conditions.

The 2026 Reader’s Digest Trusted Brands survey was carried out independently by Catalyst Research. Approximately 1,800 adults from  across New Zealand participated, rating the brands they consider most trustworthy. In 2026, Toyota are predicting to sell 29,419 new  electrified models to New Zealand, expanding its multi‑pathway approach to lower‑emissions mobility.